The operator of the Spirit Animals website is Scholastic Inc. (“Scholastic”, “us”, “we” or similar pronouns), 557 Broadway, New York, New York 10012. We can be reached by phone at (800) SCHOLASTIC or (800) 724-6527 or by e-mail at spiritanimalshelp@scholastic.com.

This document describes features and functionality of the Spirit Animals digital experience that may collect information from or about your child, and how Scholastic may use that information. It supplements the Scholastic Privacy Policy. If there is a direct conflict between this document and our Scholastic Privacy Policy, this document governs.


Spirit Animals is an epic fantasy adventure told in a seven-book series. Readers can continue the adventure in seven original online games or apps. Registration is necessary if users want to access additional content associated with the code that comes with each book. Accounts also let users save progress, scores and achievements within the Spirit Animals game. Users can create a new Spirit Animals account or use an existing STACKS username and password.


Users can create a new Spirit Animals account on the Spirit Animals website or in the Spirit Animals apps, and accounts created in one place are valid in the other. Usernames are based on terms the user chooses from dropdowns and a randomly assigned number. Then the user creates a password. The user also provides an email address. This email address is used to send a one-time email to the user with his or her username and password for the user’s records. The user’s email address is then encrypted using one-way encryption or “hashed”, which means it is not stored in a readable format, and we will use it only for account retrieval purposes as described below. These accounts are valid across other kids’ sites operated by Scholastic such as Infinity Ring, The 39 Clues, The Stacks and the Scholastic Summer Challenge, and any other Scholastic kids sites that indicate they accept these credentials. For more information about Scholastic’s information practices in connection with those sites, see the Scholastic Privacy Policy.


If a user does not remember his or her account information, the user can click on the “Forgot Your Username or Password” link. At this page, the user will be prompted to enter the email address provided during when he or she registered. We run the same one-way encryption on the e-mail that was done when the user registered. The encrypted email is compared to our database to determine which account the e-mail address is associated with. We can then send a password reminder e-mail to the correct address. As soon as the e-mail is sent, we delete the plain-text e-mail address and only keep the hashed address. This process means that we do not permanently store the user’s e-mail address in our systems in a form that would be usable to anyone besides us, for the sole purpose of password retrieval.


Users with existing STACKS accounts can log in to the Spirit Animals using their STACKS usernames and passwords. Forgotten passwords are retrieved the same way they are on The STACKS, by answering a security question established during STACKS registration. When logging into Spirit Animals, users may be given the chance to submit an email address to us for account retrieval purposes, if they choose. The email address would be used as described above under SPIRIT ANIMALS REGISTRATION AND LOG-IN CREDENTIALS and SPIRIT ANIMALS ACCOUNT RETRIEVAL.


In order to unlock digital game content and in-game bonuses, users need to provide proof that they have the book. Each physical and digital book has a 10-digit code printed on it. The user will be prompted to enter the 10-digit code on the website. When the code is submitted, the user is asked to provide two randomly requested words from the book. If the submitted words match the requested words, access to the particular digital content associated with that book is granted to the user, and that content is stored with the user’s account. The code itself is not unique and is not associated with the user’s account.

If a user has a problem unlocking digital content, Customer Service can help. Customer Service can be reached at (800) SCHOLASTIC or (800) 724-6527.


The profile is a space on the website and within the apps that acts as the user’s public display. The information viewable in this room includes the user’s username, game progress or achievements, digital inventory items (that is, digital goodies that users may collect in the course of playing the game) and other non-personally identifiable in-game usage information. The list of a user’s message board posts that have been accepted by a moderator and posted to the message boards will be available via the profile.

The player’s collection room is publicly viewable as the user’s profile in the online experience but not in the apps – there, only the user can see his or her own profile.


Parents may ask to review the personally identifiable information we have collected from their child, ask us to delete their child’s personally identifiable information, or refuse to allow us to continue to use their child’s personally identifiable information by contacting Customer Service at (800) SCHOLASTIC or (800) 724-6527 or writing to us at e-Scholastic, 557 Broadway, New York, NY 10012 , Re: Spirit Animals (for requests related to the Spirit Animals website) or Re: Parent Request for Information (general requests). Parents can also print, complete and return this letter to the specified address. We may ask for verification of identity to ensure that no personally identifiable information is provided to anyone other than the child’s parent or teacher.


Users can sign up for an Spirit Animals e-mail newsletter and newsletters of other Scholastic kid sites. To send the newsletters, we collect an e-mail address from the user, but we store it separately from the user’s other Spirit Animals account information (though the account and the user’s profile will indicate if the user is signed up for the newsletter). Users must provide a parent’s email address to sign up for the newsletters, so that we can let parents know if their child has signed up, and tell them how to unsubscribe if they do not want their child to get the newsletters. Users can unsubscribe from the newsletters at any time.


The Spirit Animals website contains message boards. Users can submit free-type messages to appear on these message boards. All messages are reviewed by Scholastic moderators before being posted on the site, and we take reasonable measures to delete personally identifiable information or objectionable content before messages are posted. Further guidelines for messages may be posted on the message boards. Messages that do not meet the guidelines may be edited or deleted before being posted.